GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP

Celso Machado Junior; Rony Roberto Aurélio; Daielly Melina Nassif Mantovani Ribeiro; Adriana Backx Noronha Viana

doi:10.54399/rbgdr.v18i2.5408

Autores/as

Celso Machado Junior Universidade Municipal de São Caetano do Sul USCS http://orcid.org/0000-0003-3835-2979
Rony Roberto Aurélio Centro Universitário das Faculdades Metropolitanas Unidas https://orcid.org/0000-0001-8971-5632
Daielly Melina Nassif Mantovani Ribeiro Universidade de São Paulo - USP https://orcid.org/0000-0001-6320-3268
Adriana Backx Noronha Viana Universidade de São Paulo - USP https://orcid.org/0000-0001-7727-0656

DOI:

https://doi.org/10.54399/rbgdr.v18i2.5408

Palabras clave:

Regional Development.Sustainability. Social impact. Social innovation. Corporate governance.

Resumen

The analysis of government actions promoted by the state is present in several surveys. However, there are few contributions that analyze the social benefits of activities developed by public institutions of mixed capital, that reconcile social and economic aspects. This research aims to analyze the social effectiveness of a corporate social responsibility action of a mixed capital financial institution. Documentary research was developed in 11,377 projects, combined with the application of a questionnaire. It was identified that corporate social responsibility actions should prioritize social impact, positioning financial return and reputation as secondary aspects, in order to guarantee the social intentions of the institution promoting the activity, otherwise it will only be addressed how a investment for marketing strategies. Projects that seek to develop economic activities in underserved locations provide significant and lasting social impacts. A significant benefit of Corporate Social Responsibility is to empower people to be social entrepreneurs, and to encourage the dissemination of the culture of social entrepreneurship, thus enhancing the occurrence of more projects that serve the less favored economic classes.

Biografía del autor/a

Celso Machado Junior, Universidade Municipal de São Caetano do Sul USCS

Doutor (2012) em Administração pela Universidade Nove de Julho ? UNINOVE, Mestre (2005) em Educação, Administração e Comunicação pela Universidade São Marcos, graduado em Engenharia Mecânica (1988) pela Universidade de Mogi das Cruzes. Professor do Programa de Pós-graduação em Administração no Centro Universitário das Faculdades Metropolitanas Unidas - PPGA/FMU de janeiro de 2013 a agosto de 2109. Editor da Revista Metropolitana de Sustentabilidade RMS de Janeiro de 2013 a Agosto de 2016, Editor da Revista Metropolitana de Governança Corporativa RMGC de Janeiro de 2018 a agosto de 2019. Revisor dos seguintes periódicos: Journal of Cleaner Production, International Journal of Biodiversity and Conservation, Revista de Administração Contemporânea RAC, Revista Gestão e Regionalidade G&R, Revista Hermes, Revista Ciências Sociais em Perspectiva RCSP e Journal of Engineering and Technology Innovation - INOVAE. Trabalhou na gestão acadêmica, como: coordenador do curso semipresencial de pós-graduação em Gestão Ambiental ? Ecogestão na Universidade Paulista, responsável pela implantação (2008 a 2010). Atua como docente no curso de graduação em Administração na Universidade de São Caetano do Sul e no curso de Ciências Biológicas da Universidade Paulista. Têm experiência na área de Gestão de Organizações, com ênfase em Gestão Ambiental, Recursos Humanos, Sistemas da Qualidade e Gestão do Conhecimento. Atuou em organização industrial do setor privado (1983 - 2009) em diversos setores de gestão.

Rony Roberto Aurélio, Centro Universitário das Faculdades Metropolitanas Unidas

Mestre em Administração em Governança Corporativa pelo Centro Universitário das Faculdades Metropolitanas Unidas - FMU (2017). Especialização em Formação de Docentes para o Ensino Superior pela Universidade Nove de Julho (2011). MBA em Administração - Finanças e Banking pela Universidade Nove de Julho (2009). Graduado em Ciências Econômicas pela Universidade Anhembi Morumbi (2007). Com atuação na área de varejo e negócios no Banco do Brasil S.A., atualmente tem cargo gerencial em unidade de apoio a negócios ligados aos estudos de projetos imobiliários e financiamento í produção para incorporadoras do pilar Corporate da instituição financeira.

Daielly Melina Nassif Mantovani Ribeiro, Universidade de São Paulo - USP

Possui graduação em Administração pela FEA-RP/ Universidade de São Paulo (2005), é Mestre em Administração de Organizações (2008) pela mesma instituição e Doutora em Administração (2012) pela FEA- SP/USP, com estágio na Universidade de Illinois (USA). Pós-doutorado em Administração pela Universidade Presbiteriana Mackenzie (2015). Tem experiência na área de Administração, com ênfase em , Ensino de Administração, Análise de Dados, Metodologia de Pesquisa e Educação a Distância, atuando principalmente nos seguintes temas: métodos de pesquisa qualitativos e quantitativos, estatística aplicada í Administração, educação í distância. Docente do Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo FEA/USP.

Adriana Backx Noronha Viana, Universidade de São Paulo - USP

Professora Titular da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - FEA/USP. Graduada em Matemática - Licenciatura pela Universidade de São Paulo (1991), Mestre em Ciências da Computação e Matemática Computacional pela Universidade de São Paulo (1995) e Doutora em Engenharia Elétrica pela Universidade Estadual de Campinas (1999). Principal área de atuação: Métodos Quantitativos Aplicados ao Processo Decisório em Administração e Metodologias Ativas de Ensino-Aprendizagem. Coordenou o projeto Método Integrado para Formação e Capacitação de Docentes (Projeto Pró-Administração), com recursos CAPES, juntamente com a PUCSP, EERP/USP e EESC, de 2009 a 2014. Desenvolveu o pós-doutorado no Instituto de Educação da Universidade de Lisboa de Setembro de 2013 a Julho de 2014, sob a supervisão do Prof. Domingos Fernandes. No desenvolvimento do pós-doutorado foi bolsista da CAPES (Estágio Sênior) de Setembro/2013 a Fevereiro/2014 e, foi bolsista da FAPESP de Março/2014 a Julho/2014.

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