The creative industries as an alternative to resumption of growth: the case of consinos in Rio Grande do Sul

Abstract

Activities that develop in a region, using resources to be produced and generating results that affect the economy and trigger a multiplier effect on employment and income. The activities on the economy of culture have this effect on the economy, namely the impact that investments generate benefits they bring on other productive activities. The Corede Vale do Rio dos Sinos - CONSINOS - is a region politically instituted in the early-1990s, the State Government of RS and aims to formulate and implement regional strategies, consolidating them into regional strategic development plans. It consists of 14 municipalities, with industrial production is strongly focused on five cities: Campo Bom Canoas, Novo Hamburgo, São Leopoldo and Sapucaia. Economically, it presents a strong dependence on the leather-footwear industry and its components which have resulted in a dynamic problem for the region, because it undergoes large swings forward exchange rate issues and export entry of Chinese products, among others. Using data from the MLE and the classification of FIRJAN, the objective is to define what is meant by creative industries and verify by the number of jobs and production units, whether the region can develop in the medium term other activities that may replace the dependence of the footwear sector and, therefore, make other possibilities in the production matrix.