DESENVOLVIMENTO REGIONAL EM UM TERRITÓRIO GEOPARQUE: UM CAMINHO POSSÍVEL A PARTIR DA COMUNICAÇÃO E DAS AÇÕES COM A COMUNIDADE LOCAL

Abstract

Seeking the development of a street, a neighborhood, a city or a region is part of the actions of those who identify with the place where they are inserted or who maintain some kind of relationship with it. In a Geopark territory, this collective action seeks the economy, social recognition and preservation of what already exists, but which often, due to lack of knowledge, resources or incentives, does not reach levels of development. In this article, from the point of view of communication, are some strategies adopted in territories that promote the sustainable development of a Geopark. In addition, supported by the work of the Federal University of Santa Maria with two Geopark territories, they are directed towards development. Not least, but concomitantly, the importance of communication is discussed as fundamental to achieving sustainable development. The study is based on a qualitative, bibliographical and documental research. In general, it is concluded that every action needs to be articulated and thought through with the encouragement of educational institutions, public authorities, but fundamentally with and for the community.