CERVEJARIAS ARTESANAIS CATARINENSES E NEOENDOGENISMO: ANÁLISE A PARTIR DE UM SELO DE DENOMINAÇÃO DE ORIGEM

Abstract

With a strong influence of Germanic colonization, the territory of Santa Catarina has the largest number of craft breweries per capita in Brazil. The present study aims to analyze the implementation of an appellation of origin seal for Santa Catarina's craft breweries as an element of the construction of a neo-endogenous development environment. To this end, Grounded Theory was used to guide the methodological process of the study, whose data collection consisted of semi-structured interviews with 14 craft breweries in Santa Catarina. From the data analysis and categorization, it was possible to verify that the neo-endogenous development from an appellation of origin seal is possible, as long as there is a process of convincing and engagement from the breweries. Some interviewees who were resistant to adopting the seal at the beginning of the interviews became sympathetic to the idea when they understood it better. The situations verified suggest, therefore, that neo-endogenous assumptions are present in several situations, especially in the context of the "Toda Nossa" project, and reflect that the proposal to implement a denomination of origin seal for Santa Catarina's craft beers is promising. In this sense, the study contributes to the strengthening of the Santa Catarina beer production chain and proposes insights for its neoendogenous development.