CONNECTION, CULTURE AND INNOVATION IN CREATIVE CITIES: DIFFERENTIAL FOR REGIONAL DEVELOPMENT

Abstract

This article aims to present a research indicating that cities that invest in connection, innovation, technology and creativity present a differential
If compared to other cities. Those have been called and recognized as "creative cities" , among other denomination. Methodology was qualitative and explorative approach. Technical procedures as the use of books, journals and articles available in data bases also characterize it as a bibliographic research. Results show that cities must value their peculiarity and take their differential as a potential source in order to stand out from the rest in the market global radar.