Balanced scorecard – strategic alignment of biodiesel's productive chain in Brasil's Middle West

Abstract

This issue aim identify the pottenciality and weaknesses the Biodiesel’s chain management  in  Brazilian middle west,  and analyses the key factors of competitivity, contributing to Strategic management. This research offer an overview of the systemic and competitive dimension, into macro and micro environmental, applied in biodiesel’s chain, and propose an indicators of acting – Balanced Scorecard - BSC’s model; defined as strategic tool of management in the context of the process of strategic planning, increasing the efficiency in the communication and implementation of the actions and aligned initiatives to the objectives of the organization.