Chaos, Complexity and Decision-Making: how to conciliate?

Abstract

The purpose of this essay is to analyze the evolution of the Decision Making theory according to the complexity considering aspects of the administrative practice limitations in a rural property. It was verified a progress on the Decision Making theory, increasingly, other variables are recognized as influential in the process. However, the recognition that men have a limited rationality, information is asymmetric and feelings interfere on decisions requires a rethink on how to manage enterprises in a complex reality. It comes out in this discussion the importance of a systemic vision in managing rural family because of their involvement in the process and the role of intuition, whereas the rational limitation does not permit a full processing of all elements that affect the rural property.