USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL

Autores

DOI:

https://doi.org/10.54399/rbgdr.v20i1.6989

Palavras-chave:

Diffusion of Innovations, Social Networks, Regional Issues, ICT4D, Information Technology, Information Poverty

Resumo

In this study, we analyze the role of Information and Communication Technologies (ICTs) in supporting
management activities in rural areas of Brazil. To do so, we used a dataset of responses from 113
farmers located in Minas Gerais State, which is a relevant area of the Brazilian agribusiness sector.
Descriptive analysis indicated that WhatsApp was the application with the highest frequency of use
during the week. Moreover, respondents perceive that they have the necessary resources to use
ICTs, as well as an appropriate knowledge of these resources. This study reinforces the relevance of
considering regional aspects when analyzing the adoption of new technologies, especially in Brazil, a
country that has inequalities and cultural differences among internal regions.

Biografia do Autor

Altieres Frances Silva, Universidade Federal de Uberlândia

Universidade Federal de Uberlândia (PPGAdm UFU/FAGEN), State of Minas Gerais, Brazil.

Altieres is currently a Doctoral Student in Business Administration at Universidade Federal de Uberlândia (UFU), Brazil. He also holds a Master’s Degree in Business Administration (2019) from UFU, Brazil.

Rodrigo Fernandes Malaquias, Universidade Federal de Uberlândia

Rodrigo Fernandes Malaquias

Doutor em Administração de Empresas pela EAESP/FGV

Professor Associado da Universidade Federal de Uberlândia

Membro Permanente do PPGA/FAGEN/UFU

Endereço: Av. João Naves de Ávila, 2121, Bloco F, Sala 1F-216, Santa Mônica

Uberlândia, MG, Brasil. CEP: 38.400-902

E-mail: rodrigofmalaquias@yahoo.com.br

Lattes: http://lattes.cnpq.br/9135874740234258

ORCID: https://orcid.org/0000-0002-7126-1051

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Publicado

21.02.2024

Como Citar

Silva, A. F., & Malaquias, R. F. (2024). USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL. Revista Brasileira De Gestão E Desenvolvimento Regional, 20(1). https://doi.org/10.54399/rbgdr.v20i1.6989

Edição

v. 20 n. 1 (2024)

Seção

Artigos

Licença

Copyright (c) 2024 Revista Brasileira de Gestão e Desenvolvimento Regional

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