GOVERNO INCENTIVANDO O DESENVOLVIMENTO SOCIAL E ECONÔMICO ATRAVÉS DE BANCO DE CAPITAL MISTO: ESTÍMULO O EMPREENDEDORISMO SOCIAL
DOI:
https://doi.org/10.54399/rbgdr.v18i2.5408Palavras-chave:
Regional Development.Sustainability. Social impact. Social innovation. Corporate governance.Resumo
A análise das ações governamentais promovidas pelo estado está presente em várias pesquisas. Entretanto, existem poucas contribuições que analisam os benefícios sociais de atividades desenvolvidas por instituições públicas de capital misto, que conciliam aspectos sociais e econômicos. Assim, esta pesquisa objetiva analisar a efetividade social de uma ação de Responsabilidade Social Corporativa de uma instituição financeira. Desenvolveu-se uma pesquisa documental em 11377 projetos, combinando-o com a aplicação de questionário. Identificou-se que as ações de Responsabilidade Social Corporativa devem priorizar o benefício social, posicionando o retorno financeiro e a reputação como aspectos secundários, a fim de garantir a real finalidade das intenções sociais da instituição promotora da atividade, pois caso contrário se estará abordando apenas estratégias de investimento e marketing. Os projetos que buscam o desenvolvimento de atividades econômicas em localidades carentes, proporcionam benefícios sociais significativos e perenes. Um benefício significativo da Responsabilidade Social Corporativa é capacitar as pessoas para serem empreendedores sociais, e incentivar a difusão da cultura do empreendedorismo social, potencializando assim a ocorrência de mais projetos que atendam as classes econômicas menos favorecidas.
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